John Kerry and John Edwards spent the entire election telling voters that there were two Americas. One America was rich and then there were the regular folks who made up the other America. The regular folks were worried about Health care, worried about losing their job and John Kerry was the guy who would fight for them.
This message was probably delivered to the largest audience during the second debate when John Kerry told the audience that his tax plan was only going to raise taxes on people making more than $200,000 per year and that he could tell by looking around at the audience that only himself, Bush and the moderator were going to be affected by this. I winced sitting at home at the tone of Kerry's remarks, but sadly this is how the Democratic Party thinks about voters. We just are dumb schleps who need help from the wealthy and powerful elites.
In the post mortem of this campaign, some Democrats are asking what they can do to reach voters in the 'red states'. Well one clear idea might be to quit thinking about the them as dumb schleps looking for government handouts. Frankly I don't think there are huge differences in voters in the blue and red states; the differences are between urban and rural voters. There are more urban areas in the blue states and a larger percentage of those urban voters vote Democratic hence the entire state is blue. Reality, however, seldom seems to be part of the Democrat's election analysis.
The latest theory is that the Democrats need to get religious to reach fundamentalist Christian voters who really only care about moral values. The economic message needs to be reworded as an appeal to values. This is silly. In rural areas the Democratic parties problem is at least as much about economics as it is religion or morals, despite what it is currently popular to claim. Implementing this religious strategy will have no impact on the voters preferences except to further convince the rural voters that the liberals have lost their minds.
The liberal urban types espousing these theories make a huge mistake when they think of rural America as simplistic and naive. The Democratic Party is primarily run by urban elites and absolutely drips condescension whenever rural America is mentioned as an issue. This unmistakable contempt is the primary reason for the red and blue divide but there are also clear policy problems that for some reason have never been identified by Democrats. Maybe there is something in the urban parts of this country which makes the policy positions of the Democratic Party appealing, but it is not simply voter ignorance or a low educational attainment that provides for the Republican popularity in rural America; economics is a big factor as well.
The truth is that rural America is made up of a combination of entrepreneurs and small business employees; while urban America is made up of primarily employees of primarily larger businesses. A Democratic Party promoting policies designed to support employees at the expense of businesses falls flat in rural America. Just based upon this economic reality the Democratic Party will continue to find it difficult to make in roads in rural America.
Another factor that highlights the absurdity of the Democratic Party is the rural/urban income gap that they routinely try to exploit. The Democratic party looks at the income level in rural America and misreads it terribly. A family that they think of as having a modest income might actually be quite well off by rural standards. To appeal to this family as though they are poor and struggling will not be well received. To understand why this fails so often for them consider the following differences in the cost of living:
4 Bedroom House in urban Massachusetts on one half acre of land - $750,000
4 Bedroom House in rural Kentucky on one half acre of land - $150,000
Now all you need to complete this picture is to understand that one of these two homeowners has more disposable income than the other even though they have a far lower salary. Care to guess which is which?
The modest income resident in a rural area typically owns their own home. The modest income residents in urban Massachusetts can't even afford a home and are probably ripe for the Democrat's message. The irony is that the modest income Massachusetts urban resident probably has a much higher income than the Kentucky rural resident but is undoubtedly economically poorer and thinks of themselves in that way. That is not the case with the rural resident.
The difference between the way a renter and a homeowner think of themselves is huge. It is no accident that Bush has been a huge advocate for more homeownership. A rural homeowner with disposable income thinks of themselves as well off. An urban renter with the exact same income thinks of themselves as not well off. One will respond to a 'two Americas' message, the other will think it sounds pretty dumb.
That just highlights the impact of the high cost of housing. There are huge differences between prices in rural and urban areas for nearly every aspect of living expenses. In short, the incomes of rural America go far further than the incomes in urban areas. The Democratic Parties problems are deeper than that however, they also reflect a misunderstanding of how people in rural areas earn their living.
Many rural residents own a business, have a business on the side, work for a small business or aspire to own a business. The Democrats seem to completely misunderstand the rural demographic. These are often pretty bright business people who can see through the silly pandering, enjoy a great standard of living and are downright offended at the attitude of the self styled liberal elites.
This is today's rural America. It does not resemble the cartoon that the liberal media so often tries to portray and apparently the national Democratic party has bought into. Yes there are deep and strong religious values, values not shared by the Democratic Party, but there are also economic policy differences that have been misread by Democrats for many years.
All is not dark for the Democrats however, the cost of medication and health care is an issue in rural America, just as it is in urban America. Bush and the Repulicans ignore this issue at their peril.
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